10 Upfronts - The 2021 content lineup

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 15 October 2020
Making It Australia

Ten is bringing back popular shows such as The Masked Singer and MasterChef for 2021, as well as a number of new shows including Making It Australia.

Ten, which finished the half year with 18.7% of the audience share, has revealed its content lineup for next year ahead of its virtual upfronts this afternoon.

Shows including I’m a Celebrity.. Get me Out of Here, The Amazing Race Australia, The Masked Singer Australia, MasterChef Australia, The Bachelor Australia, The Bachelorette Australia and Australian Survivor will all be returning next year.

“We have cemented our position as leaders in escapist entertainment and delivered a 50-week schedule to our key target market of under 50s,” says Beverley McGarvey, chief content officer and EVP of ViacomCBS AUNZ.

“Our established suite of shows has seen our linear free to air channels enjoy an incredible 11% growth and generated more top regular programs in key demographics than any other broadcaster.

“This year we have also enjoyed our biggest ever digital audience, with minutes viewed on 10 Play up 18% year-on-year. Social media interactions across 10’s programs on Facebook, Twitter and Instagram have also risen 25% from the same point of 2019.”

Both I’m A Celebrity and Amazing Race will be filmed in Australia due to restrictions around international travel. Meanwhile, host Osher Gunsberg, panelists Jackie O, Dave Hughes, Dannii Minogue and Urzila Carlson will be back for The Masked Singer next year.

MasterChef judges Melissa Leong, Jock Zonfrillo and Andy Allen will also return for a new season of the reality cooking show just after Easter in 2021.

Key new shows that 10 is bringing next year include Making It Australia, from executive producers Amy Poehler and Nick Offerman. The series showcases craftsmanship across interior design, murals, costume design and more.

“Making It Australia is an incredible creative competition for the whole family that celebrates the everyday maker,” says Network 10 head of programming Daniel Monaghan.

“Combining the character and camaraderie of people who just love making things, Making It Australia will not only showcase some of the most beautiful, quirky and imaginative craftsmanship at work, but it just might inspire you to make something along the way.”

The Dog House Australia, a show which will go inside a rescue shelter to help dogs find their new homes, and The First Inventors also premieres next year. The First Inventors, co-commissioned with and also airing on NITV, takes viewers back to a community 70,000-120,000 years ago to look at how they developed tools, art, agriculture, irrigation and more.

“NITV is excited to join forces with Network Ten on this project and reach more Australians with Aboriginal and Torres Strait Islander stories and history,” says acting NITV head Kyas Hepworth.

“The First Inventors gives a first-hand account of the ancient discoveries made by Indigenous Australians. With Network 10, we can’t wait to show audiences how Indigenous knowledge and science can tell us more about the country we live on, to better understand the world we live in now and confidently chart our future.”

Other shows returning include a second season of Five Bedrooms, The Living Room, Gogglebox, Hughesy, We Have a Problem, Have You Been Paying Attention?, Bondi Rescue, Territory Cops and The Project.

After being cancelled this year due to the pandemic, the Formula 1 Australian Grand Prix will be back in 2021 on 10, as well as the MotoGP World Championship.

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