Sky News Australia and Network 10 have signed a new multi-year deal to keep Sky News Regional on air across free-to-air markets in NSW, Victoria and Queensland.
Sky News Regional will remain on Channel 56 in regional Victoria, southern NSW and Queensland, and Channel 53 in northern NSW and the Gold Coast.
The channel delivers 24/7 access to breaking news, opinion, business, sport and weather, sourced from the Sky News Australia and FOX SPORTS News teams.
Network 10 acquired Southern Cross Austereo’s television licences in Queensland, southern NSW and Victoria in December 2024 and the WIN Network’s northern NSW and Gold Coast television licence in May 2025.
Network 10 will continue broadcasting the Sky News Regional feed and, from take over commercial representation of all advertising inventory for the channel.
The channel began as Sky News on WIN in September 2018 before relaunching as Sky News Regional in August 2021. In 2024 alone, more than three million unique regional viewers turned in.
Sky News Australia chief executive Paul Whittaker the channel was established to “deliver an essential news service for regional Australians and since launching has consistently grown its audience”.
“Through this multi-year agreement with Network 10 we’re pleased to provide our loyal regional free-to-air viewers ongoing access to our unrivalled mix of live breaking news, insightful opinion, documentaries, sport, business and weather updates,” he said.
Network 10 president Beverley McGarvey is pleased to have reached a new agreement with Sky News Australia that maintains the existing selection of channels for regional audiences.
“This deal also leverages the expertise of our unified national sales team, broadens our advertising inventory and national market offering, giving our clients and partners unparalleled access to key regional audiences,” she said.
“We’ve achieved another significant milestone of Network 10’s commercial strategy, which is aligned to our acquisition of major regional TV licences.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.