Huffington Post rebrands
The Huffington Post has rebranded to HuffPost. The move will see the international media company redesign its site and release a new logo across all 17 of its international editions. This is the publisher’s first significant reimagining of the branding and site in its 12-year history, marking the next chapter for the publisher under the direction of CEO Jared Grusd and editor-in-chief Lydia Polgreen. Polgreen replaced founder Arianna Huffington at the end of last year, following her surprise exit. As part of the rebrand HuffPost will also invest in visual storytelling, video and new ad experiences.
GPY&R promotes Jake Barrow to ECD
GPY&R has promoted Jake Borrow to the role of ECD. Barrow has been at the agency for more than six years, spending two years in the role of creative director. In his career, also holding positions at DDB and JWT, Barrow has achieved a number of local and international awards, including 13 Cannes Lions. Last year, he won the only Australian Cyber Lion for his work with Minus 18 on You’re Accepted.’
Ikea trolls Balenciaga
The designers at Balenciaga must be big Ikea fans because the French fashion house just unveiled a new leather bag that looks strikingly like Ikea’s famous blue tote - although the price tag looks a whole lot different. Balenciaga’s goes for $2,145 and Ikea’s is just 99 cents. Poking fun at the high fashion brand, Ikea released a print ad:
Siren Awards radio ad finalists revealed
The fight for the best radio ad of 2017 will be battled out between 10 of Australia’s agencies and production studios from Sydney, Melbourne and Perth. As part of the national Siren Awards, held annually by Commercial Radio Australia, Clemenger BBDO Melbourne, Ogilvy Sydney, GPY&R, 303 MullenLowe and many more will go head to head for radio single and radio campaign of the year. Last year’s Gold Siren was won by Melbourne agency Clemenger BBDO for the Maltesers ad titled “Texas Chainsaw Massacre” created by Elle Bullen and James Orr. The agency has again dominated the round wins this year and is credited with 11 of the 30 finalist nominations. Stand-up comedian and Fox FM Melbourne breakfast presenter, Dave Thornton, will host this year’s Siren Awards in Melbourne on 11 May. Listen to the finalists here.
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