The winners of the AdNews Agency of the Year Award 2025announced at a long lunch February 19, 2026, at Doltone House, Sydney.
AdNews Agency of the Year
Overall winner: Avenue C
Hall of Fame inductee: Virginia Hyland
Category winners:
Creative Agency of the Year - Sponsored by Pinterest
Winner: BMF
Media Agency of the Year - Sponsored by PubMatic
Winner: Avenue C
Independent Agency of the Year - Sponsored by Reddit
Winner: Howatson+Company
Small Agency of the Year (Headcount under 25)
Winner: Poem
Digital Agency of the Year - Sponsored by Integral Ad Science
Winner: Digitas
PR Agency of the Year
Winner: Havas Red
Ad Campaign of the Year - Sponsored by Spotify
Winner: The ad that could only be seen on SBS (Droga5 ANZ, part of Accenture Song).
Media Campaign of the Year - Sponsored by Magnite
Winner: BYD: Challenger to Champion (Yango).
Small Budget Media Campaign of the Year (Less than $500,000)
Winner: Kitchen Warehouse: Mum-nipulate The Algorithm (Hatched and Special).
Social Media Campaign of the Year
Winner: Lamb. The Ultimate Social Device (Droga5 ANZ, part of Accenture Song).
Regional Media Campaign of the Year - Sponsored by ACM
Winner: Us Without Abuse (Longreach Media).
Best Influencer Campaign
Winner: The KitKat Break Chair (OpenMind/VML/Eleven)
Best Use of Data in Campaign Planning - Sponsored by Blis
Winner: Escape Your Pricey Telco (Avenue C)
Best Use of Content
Winner: The ad that could only be seen on SBS (Droga5 ANZ, part of Accenture Song)
Brand Partnership Award
Winner: Ford Hoop Dreams (Mindshare)
Social Responsibility/Pro Bono Award
Winner: Deep Rising: The Campaign That Protected the Planet From a Hidden Invasion (Emotive)
The Game Changer Award - sponsored by Perion
Winner: 36 Months (FINCH & Supermassive)
Best Transformation Strategy
Winner: IPG Mediabrands Australia
Best Use of AI and Technology - Sponsored by Snapchat
Winner: Plus Also Studios x Endeavour Group (Plus Also Studios)
Employer of the Year (Headcount over 75)
Winner: Howatson+Company
Employer of the Year (Headcount under 75)
Winner: Equality Media + Marketing
Marketing Team of the Year - Sponsored by Boomtown
Winner: Bonds.
Sales Team of the Year
Winner: SCA.
The AdNews Effectiveness Award - Sponsored by StackAdapt
Winner: Got You Looking (Dentsu Creative).