Donna Hay Magazine splits from News Corp for new publishing model

Lindsay Bennett
By Lindsay Bennett | 6 April 2018
 

Donna Hay Magazine has split from News Corp and will now be published via a subscriber-only model.

Donna Hay ends the licensing agreement with News Corp as she publishes her 100th edition – which will also be the latest edition available on the newsstand.

The magazine brand was established 17 years ago and has a readership of around 614,000, according to Emma data.

News Corp Australasia chairman Michael Miller wishes Hay well with her new new business venture.

“The success of Donna Hay magazine is a testament to Donna’s imagination, determination and passion and we are proud to have been a partner to her success for the past 17 years,” he says.

“Reaching this milestone is a great achievement and evidence of Donna’s unique understanding and connection with generations of Australian food lovers. She hold a special place in thousands of homes across the country, including my own. I understand Donna’s desire to explore new opportunities in publishing and I wish her well.”

Hay, who was inducted into the AdNews Hall of Fame for her contribution to the magazine industry in 2015, said the time is right to now move onto something new, bold and different.

“We have built an incredibly strong, loyal and significant Donna Hay community and I look forward to sharing this next chapter with them.

“Celebrating 100 issues is a fantastic achievement and I’m enormously proud of how the magazine has evolved. I’d like to take this opportunity to thank my team who are truly the best in the business.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus