YoPRO reminds the athletes amongst us that ‘Every Millimetre Matters’

28 October 2020

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The campaign, created by Emotive, is set to run nationally across digital channels.

Danone’s high protein yoghurt snacking brand YoPRO has launched its new campaign Every Millimetre Matters.

Developed by independent creative agency Emotive, the campaign reminds the athletes amongst us that everything we do, no matter how small adds up – like choosing a yoghurt with superior protein – and ultimately helps us to achieve our performance goals.

“We are thrilled to be launching Every Millimetre Matters," YoPRO brand manager Xavier Gonzalez says. 

"YoPRO’s delicious high protein and no added sugar range has been developed for our core audience of pro-am athletes and fitness enthusiasts as a no compromise pre, during or post work out snack to help them on their journey to reaching their performance goals.”

The campaign continues YoPRO’s Fuel Your Journey platform and follows well known fitness and sporting personalities Andrew Papadopoulos, Kahn Porter, Abbie Taddeo, Xavier Cook and Ellia Green, through every millimetre of their journeys - every rep, run, workout, shot, fall, fail, test, triumph and choice...being YoPRO.

Talent identification and procurement was managed by YoPRO’s social media and PR agency Lampoon Group.

“Brands love to overclaim. With YoPRO, we know a yoghurt probably isn’t going to be the difference between achieving your performance goals or not," Emotive managing partner and head of strategy Michael Hogg says.

"But as another little thing that can help you get closer by providing the superior protein you need, when you need it, why wouldn’t you?”

The campaign is set to run nationally across digital channels, in addition to an integrated social media and influencer campaign created in partnership with Lampoon Group, and consists of a hero, 60-second, 30-second and product cut-downs.

Client: YoPRO
Head of Marketing: Blanca Carbonell
Brand Manager: Xavier Gonzalez
Creative Agency and Production: Emotive
CEO: Simon Joyce
Managing Partner & Head of Strategy: Michael Hogg
Business Director: Marshall Campbell

Creative Director: Zane Pearson
Senior Creative & Director: Rory Pearson
Junior Copywriter: Cameron Burnett
Junior Art Director: Jackson Tate
Executive Producer: Hayley Ritz-Pelling
Producer: Michael Hollis
Production Manager: Alex Bray
Studio Manager: Rebecca Love-Williams
Editor: Tim Chivers and Spencer Austad
Designer: Tim Evans
DOP: Campbell Brown
Steadicam: Justin Besser
Sound design: Electric Sheep
Senior Sound Designer: Joe Mount
Executive Producer: Kate Stenhouse
Distribution: Emotive
Head of Distribution & Analysis: Jamie Crick
Social Media & PR Agency: Lampoon Group
CEO: Josh White
Social Account Director: Lauren Houghton
Social Account Manager: Liz Van Oyen
Talent & Partnerships Manager: Millie Dawson
Public Relations Manager: Emily Simons

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