Little moments of joy into the everyday.
Australian yogurt brand Yoplait has launched a brand platform championing play for the young at heart.
Created by AJF Partnership, the platform positions Yoplait as a brand for the whole family that brings little moments of joy into the everyday.
Serving as a reminder to enjoy the little things in life, the platform is launching with a 30 second hero ad built around the iconic Bill Withers’ song, ‘Lovely Day’.
Yoplait marketing manager, Niamh Farrell, says Yoplait has been a staple in Australian fridges since 1982 and has continued to build trust in its name and quality over this time.
“We hope long-time Yoplait fans love seeing our brand evolve as we launch our first major campaign for Yoplait in almost three years," says Farrell.
“The campaign focuses on celebrating the joyful nature of our products and their wide appeal across all demographics. We think that ‘Yoplait Your Day’ is a fantastic way to spread the joy of the brand to more households across Australia, and we are excited for the opportunities it is going to create for Yoplait going forward.”
AJF Partnership ECD, Scott Walker, says being challenged to bring more joy into the everyday is always a great brief.
"And bringing play into adult lives where it has been largely lost is also a worthy cause. It’s often the little joyous moments in life that can make a difference to your whole day, and Yoplait is like opening a tub of joy so, poignantly, we had fun bringing that to life," says Walker.
“It is always exciting to create work with such a truly iconic song at its heart. There are few songs as full of joy as the work of Bill Withers.”
The campaign launches this week around Australia, initially across TV, cinema, digital, social and OOH and aims to reach an audience of 4.3 million families across the country.
Client: Bega Group
Matt Gray: General Manager Marketing
Anne Dowsley: Head of Yoghurt and Culinary, Marketing
Niamh Farrell: Marketing Manager Yoplait
Nicole Alifragis: Brand Manager Yoplait
Creative Agency: AJF Partnership
Production Company: Collider
Director: Jack Naylor
Music: Chris Chalmers
Music Supervision, Rights, Licensing and Music Production: Charmed I'm Sure
Composer: Craig Wilson
Sound Design: Rumble Studios
Post: Arc Edit, Studio Pancho