Watch grass, get Beer.
XXXX is collaborating with the Great Barrier Reef Foundation to save the reef through XXXX purchases and grass-viewing in a campaign via Thinkerbell.
On top of the existing partnership funding, XXXX is tipping in an additional $100,000 donation to fund seagrass restoration across the Reef.
Lion brand director – core beer, Karen Sterling-Levis, said the idea was about turning everyday beer moments into something that actually makes a difference.
“The Reef is part of who we are,” she said. “This partnership is about backing the long game,” said Sterling-Levis.
“By choosing this pack, Aussies are helping fund the slow, vital work of restoring seagrass and getting a pretty great excuse to crack a beer while they’re at it.”
The XXXX x GBRF 8-pack is available for a limited time at Liquorland stores nationwide and online.
Great Barrier Reef Foundation CEO Anna Marsden said the support helps speed up real recovery where it counts.
“Restoring the Reef isn’t a quick fix, it takes long-term commitment and partners willing to invest in solutions that work,” said Marsden.
“XXXX’s support, alongside Liquorland, allows us to scale seagrass restoration and turn funding into real progress in the water.”
Credits
Creative agency: Thinkerbell
Client: Lion
Social: We Are Social
