Safety pays you back.
WorkSafe Victoria is reframing safety as key to a successful operation in a campaign via HERO.
“Farmers get that safety is important,” said WorkSafe Victoria director marketing and sponsorship, Ben Fuller.
“But for many it is perceived as a cost not an advantage, which naturally caps how desirable it is. To move the issue of safety towards providing that benefit, our campaign demonstrates how safety pays you back in more ways than just the obvious.”
The campaign features a regional presence across TV, BVOD, YouTube, Print, Outdoor, Radio and Meta, supported by targeted placements at regional events and trade shows.
“It’s a privilege to be building on our long-term partnership with WorkSafe,” said HERO executive creative director, Shane Geffen.
“This next chapter reframes safety not as a warning, but as an investment, connecting safe farming practices to productivity, family sustainability and legacy.”
CLIENT - WORKSAFE
AGENCY - HERO
Shane Geffen – Executive Creative Director
Andrew Woodhead – Creative Director
Kean Szczur – Senior Art Director
Roz Scrimshaw – Head of Production
Ken Chan – Head of Strategy
Dan Hickey – Head of Studio/Finished Art
Richard Hayes – General Manager
Lauren Phillips – Group Account Director
Mia Shadbolt – Senior Account Manager
Shivani Mahesh – Senior Account Manager
Pania Preston – PR and Communications
PRODUCTION - NB CONTENT
Ian Kenny – Producer
Justin McMillan – Director
Aaron Mcklisky – DOP
Post Production:
The EDITORS (Shannon Michaelas) – Offline Editor
The EDITORS – Colourist/Grade
The EDITORS – Online Editor
PHOTOGRAPHY STILLS – Andrew Englisch
Ross Goddard – Retouching
CASTING – Ben Parkinson Casting
SOUND DESIGN – SQUEAK E. CLEAN - Paul LeCouter
MUSIC – SQUEAK E. CLEAN - Paul LeCouter
