Woolworths focuses on Disney storytime for new campaign

4 March 2016

Advertiser: Woolworths

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Cute kids dress as Disney movie stars in a campaign from One Green Bean.

Woolworths has launched a new PR campaign featuring a short film of children retelling their favourite Disney stories. The move coincides with the launch  to of the new Disney Movie Stars Collectibles range.

The campaign, created by One Green Bean, aims to capture the imagination of Australian children and bring the fun back to story time.

The 90-second edit features children rediscovering their favourite Disney stories in Woolworths Schofields NSW. Beginning with a seemingly normal day at Woolworths, the store quickly transforms into magical wonderland with Snow-White, Simba, Aladdin, Jasmine and Elsa exploring the aisles. Dressed as their favourite Disney characters, children highlight their love for the Disney classic tales by retelling the stories with their own individual twists.

The content also features the new Disney Movie Stars Collectible range.

Woolworths head of sponsorships and events, Karen Madden, says: “Disney Movie Stars Collectibles is all about bringing the magic of storytelling to life. The range offers families a fun, educational, and interactive experience, encouraging little imaginations to re-tell Disney classics in their own way."

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