Woolies pushes Odd Bunch with ugly carrot

27 July 2015

Advertiser: Woolworths
Creative Agency: Leo Burnett Sydney

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In its latest spot, Woolworths is telling the tale of an ugly, but lovable carrot in a bid to stop food wastage.

Woolies rolled-out its Odd Bunch campaign launch in February and it had a similar aim, to get kids and adults alike thinking differently of veggies to ensure good food stopped going to waste.



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