Featuring Bobby Doggins.
Woodstock Bourbon & Cola has released a debut single on Spotify fronted by country musician Bobby Doggins in a campaign via Kerfuffle.
Bobby Doggins may or may not be a real person.
"Woodstock drinkers value an unpretentious, easy-going lifestyle, everything Bobby Doggins represents, that’s why we’re thrilled to be able to sponsor him this year,” said Woodstock’s Sarah Wilcox.
“The world sometimes seems a cynical place distracted by social media and celebrity - Bobby Doggins musical message is a timely antidote to all that."
Beyond hero audio tracks and music videos, the platform extends into OOH, social and partnerships with Triple M and TikTok.
“It’s sure nice the fine people at Woodstock love my music so much,” said Bobby Doggins.
“At first I thought it might be a bad idea to let them use my music but then they sent some Woodstock over and it seemed like a much better idea.”
In the second half of the year, phase two will introduce localised executions across regional Australia.
“When I first met Bobby Doggins, I was not only struck by his warm charm, country boy good looks and angelic vocal ability, but more-so his belief that the simple things in life are all you need,” said Kerfuffle’s Ant Keogh.
“He’s a genius."
CREDITS:
Client: Asahi Beverages
Creative Agency: Kerfuffle
Media agency: PHD
Production Company - The Sweetshop
Director - Edward Housden
Post Production - Arc Edit & Studio Pancho
Sound - Sonar Music
Photography - Photoplay - Chris Budgeon
