Why you shouldn’t give friends the keys to your Hyundai

9 February 2015

Creative Agency: Innocean

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Hyundai's latest ad spot shows you what happens when you let your mate behind the wheel of your Sonata.

The TV ad, by Innocean Australia and directed by Finch's Nick Ball, is the first phase of a campaign for its new Sonata, with a 60 second story about a man who has broken his leg, and his neighbour who takes a fancy to his car.

The campaign will include an additional dedicated spot for Hyundai's sponsorship of the ICC Cricket World Cup – which starts on 14 February – and will be followed by a digitallyled content component.

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