Laneway 2026.
Westpac NZ has launched ‘Laneway Loot’, rewarding die-hard fans who know every lyric, queue early, and live for the music in a campaign via Saatchi & Saatchi NZ and Spark Foundry.
“We’re passionate about creating unforgettable experiences for our customers, in a way they might not always expect from a bank,” said Westpac NZ chief marketing officer, Sarah Williams.
“Laneway Loot is a celebration of true fans - giving music lovers the chance to take home more than memories.”
‘Laneway Loot’ kicked off with limited-edition street posters created in collaboration with Laneway artist Jack Irvine.
The posters were placed in high footfall locations around Auckland, Wellington, Christchurch and Hamilton.
At the festival, ‘Westpac House,’ included 30 ‘Loot Lockers’ with Laneway artist memorabilia and festival-themed prizes, including custom-designed gift cards and handheld fans.
To unlock a locker, participants had to prove they were a ‘real one’ by answering artist-related questions.
“Laneway Loot is all about tapping into true fandom,” said Saatchi & Saatchi NZ executive creative director, Lee Sunter.
“From looting collectible posters and merch, to cracking a locker code, we wanted every touchpoint to feel like a reward for those who live and breathe their favourite artists.”
Credits
Saatchi&Saatchi NZ
CEO: Mark Cochrane
Chief Creative Officer: Steve Cochran
Executive Creative Director: Lee Sunter
Art Director: Milla Mihaljevich
Copywriter: Lane Pilkington
General Manager: Annabel Rees
Group Business Director: Aaron Hodgson
Business Manager: Jeannie Grace
Executive Strategy Director: Tim Cullinane
Design Director: Shiv Narandas
Designer: Laura Cooper
Executive Producer: Jane Mill
Producer: Grace Roddick
Editor and Content: Nelson Rayner
Spark Foundry NZ
Emily Swan
Liam Dunne
Tyra Goldstraw
Rhiaan Watene
Spur:
Managing Director: Nick Harvey
Head of Production: Sam Darby
Westpac
CMO: Sarah Williams
Marketing Manager: Georgia Livingstone
Marketing Manager: Toni Kane
