Westfield tells women they can be anything

8 March 2016

Advertiser: Westfield

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Delta Goodrem tells her younger self she can be anything and wear anything.

Scentre Group has launched its national autumn/winter 2016 fashion campaign ‘Own Your Story’, announcing singer Delta Goodrem and model Yay Deng as the new style ambassadors.

The campaign empowers women to embrace their individuality and express themselves through style.

In two short films, 'Own Your Story' sees Goodrem and Deng each share advice with their younger self on topics spanning fashion to self-confidence and career, based on lessons they've learned, told from their now adult perspective.

Deng says: “There will be times when the world thinks you can’t be a model. Don’t listen. Be beautiful, be intelligent. You can be both.”

Goodrem tells herself to be fearless and remember that you can be anything.

The campaign will launch today across earned, owned and paid channels, including the Smartscreen Network at Westfield shopping centres, custom publishing through Bauer Media, catch-up TV, YouTube, radio, digital display and interactive ad units.

It will also include native content across various digital publications, PR, mobile video plus targeted Weatherzone content each morning to provide consumers with fashion tips during their downtime.


Sibling Agency
Managing Director: Adrianne Nixon
Co-creative Directors: Sylvianne Heim & Penny Buck
Art Directors: Jennie Ko & Roberta Cicerone
Producers: Jeff Edwards & Steve Lund
Project Lead: Sarah Hazen
Group Agency Director: Jennifer Clarke
PR Lead: Allison Larkin
PR Manager: Sally Crampton
Context Director: Elliott Dale
Context Manager: Lucy Evans
Studio: Grant Hendren & Nathan Jarvis
Agency Editor: Grant Hendren

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