Emerging festive personalities.
Westfield is celebrating the festive personalities that emerge when the tinsel goes up and the holiday spirit takes over in a campaign via AKQA.
The campaign features characters including the Once-a-Year Festive Chef, The Every-Angle Memory Maker, The Sneaky Peek Gift Snooper, The Sleigh-All-Day Outfit Changer and The Surf-Before-Santa Morning Ripper.
“As the festive magic stirs, so do the Creatures of Christmas among us,” said Scentre Group head of marketing, brand and communication, Amy Copley.
“This year, we’re celebrating the human, the funny, and the wildly different personas that emerge at Christmas and make this time of year so special.
“We hope Aussies spot a few of these characters at their own festivities... or maybe even in the mirror.
“From gift detectives to festive chefs, we’re very proud to welcome every Creature of Christmas to celebrate with us at Westfield, this year and every year.”
'Creatures of Christmas’ will appear in Australia and New Zealand across the Nova Network, Spotify, Meta, YouTube, Pinterest and across OOH via oOh!, JCD and QMS. Media was handled by WPP Media agency EssenceMediacom.
“Creatures of Christmas is a platform that celebrates how our personalities manifest during the most magical time of the year,” said AKQA chief creative officer, Tara McKenty.
“We have tried to celebrate the quirks, the truths, and the behaviours that make us different but also the same.
“This campaign shows how Westfield is the home for all creatures of Christmas and simply celebrates our humanity in the most delightful way, at the most delightful time.”
Campaign Credits
Agency: AKQA
Managing Director: Justine Leong
Chief Creative Officer: Tara McKenty
Executive Creative Director: Sarah McGregor
Chief Strategy Officer: Iona Macgregor
Copywriter: Annie Bettis
Art Director: Fong Ong
Production Director: Colin Tuohy
Group Client Partner: Olivia Kaufman
Client Partner: Jayne Driver
Senior Account Manager: Kate Crowley
Senior Designer: Frank Turner
Finished Artist: Andy Byles
Production Company: Finch
Director: Arundati Thandur
Managing Director: Corey Esse
Executive Producer: Nick Simkins
Producer: Susannah Myerson
Director of Photography: Luca Barone Peters
Production Designer: Kris Brujic
Casting: Byrne Creative
Stills Photographer: Juli Balla Photoplay
Post Production:
Editor: James Ashbolt
Executive Producer: Daniel Bradford - Fry
Post Producer: Cheryn Frost
VFX Artist: Tom Brunsdon
Colourist: Alina Birmingham
Online: Viv Baker
Music & Audio Prod: Massive Music
Sound Designer: Simon Kane
General Manager / Executive Producer: Katrina Aquilia
Music Executive Creative Director: MassiveMusic
Composer: MassiveMusic
EssenceMediacom AU:
Group Client Director: Beth Adams
Group Planning Director: Lauren Nolan
Implementation & Activation Group Director: Beiai Torres-Carlos
Implementation & Activation Associate Director: Katherine Ly
Implementation & Activation Associate Manager: Nicola Cadman
Implementation & Activation Coordinator: Gagan Singh
Wavemaker NZ:
NZ Associate Business Director: Shannon Fernandes
NZ Account Manager: Annabelle Wilkinson
Ogilvy PR
Head of Consumer PR & Influence Melbourne: Rebecca Crawford
Business Director: Heidi Rose
Client Partner: Charlotte Lamberty
Publicist: Rosie Scanlan
Associate: Willa Webster
Coordinator: Tashiana Chan
Scentre Group:
General Manager Marketing & Community: Jacqui Waine
Head of Marketing, Brand & Content: Amy Copley
Group Marketing Manager: Tahlia Knight
Group Programming Manager: Fi Clark
Group Public Relations Manager: Rebecca Mahoney
Senior Marketing Manager, Campaigns: Xanthe Collier
Senior Programming Manager: Erika de Padua
Senior Public Relations and Social Media Manager: Emma Niven
Marketing Manager, Campaigns: Tamika Adams
Marketing Manager, Campaigns: Gemma Boyle
Public Relations and Social Media Manager: Eliza Melville
