Weight Watchers becomes WW, refreshing its mission and refocusing on overall health and wellbeing.
Global weight loss giant Weight Watchers has undergone a significant rebrand to become WW, a company refocused on its members overall wellness.
The rebrand comes with an emphasis on health and wellbeing while shedding their historically concerted focus on calorie counting and pounds lost.
WW president and CEO Mindy Grossman says: “We are becoming the world’s partner in wellness. No matter what your goal is – to lose weight, eat healthier, move more, develop a positive mind-set, or all of the above – we will deliver science-based solutions that fit into people’s lives.”
To this tune, starting from January 2019, every product sold directly to consumers by WW globally will have no artificial sweeteners, flavors, colors or preservatives.
With the refreshed branding, logo, design and photography style also comes a new tagline.
‘Wellness that Works’ will be pushed out globally, an homage to the company’s deep history of science backed health.
WW chief brand officer Gail Tifford says: “We listened to both our current and prospective members and created a new look and feel that is bold, strong and modern. It expresses the role we want to play in people’s lives in becoming the world’s partner in wellness.”
An update for the WW app will be released on October 4 while a campaign launching the brand will debut in late December with workshop locations refreshed in 2019.
