We're for puppy dogs

6 August 2010

Advertiser: Pedigree

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Whybin\TBWA credits:
Executive creative director: Scott Whybin
Copywriter: Paul Hasting
Art director: Peter Kirwan

Tequila credits:
Creative director: Russ Tucker
Associate creative director: Carl Reynolds
Art director: Glenn Christensen
Copywriter: Simon Furey

Pedigree will launch a nationwide "We're for puppy dogs" campaign with a revamped website and new TV spot.

The campaign is focusing on puppy care and nutrition, with the website aiming to be an information hub.

The TVC will roll out on Sunday 8 August and features a labrador puppy making its way through a maze.

The push will also encompass print, digital, PR and below-the-line activities.

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