Seat belts are tightened, wind has been reduced to a mere breeze and the pedal is nowhere near the metal as AAMI's Neil and Gaz buckle up for a 40kmph drag race.
That's because they're safe drivers, trying to beat each other in insurer AAMI's new Safe Driver App.
The campaign, developed by Ogilvy Melbourne, aims to get drivers to download the app and test their driving skills with the chance to be crowned Australia's best driver and win $100,000.
AAMI executive manager marketing Josh Wittner said: “This new app is an incredible new initiative that allows drivers to track their driving skills, receive a score on their driving ability, and compare who’s a better driver out of their friends and family.
The national campaign will be launching over the summer on digital, outdoor, online, social media and radio through to March where a second phase will be launched.
Ogilvy Melbourne executive creative director Brendon Guthrie said: “People are naturally competitive and there’s an inherent self-satisfaction in beating others and earning bragging rights."
"Driving is no exception, but we needed to ensure it was demonstrated within the limits of safe driving. Enter Neil and Gaz, who tap into this competitive insight in a humorous way that still reinforces the values of driver safety that AAMI have become so famous for.”
Creative credits:
ECD: Brendon Guthrie
Senior Copywriter: Lenna Boland
Art Director: Jesse McCormack
Agency Producer: Lauren Free
Director: Matt Kamen
Production Company: Good Oil
Producer: Llew Griffiths
Group Account Director: Matt Rose
Account Director: Toby Gill
Account Manager: Rebecca Lawler
