Directed by Good Oil’s Torstein Bjørklund.
Volkswagen Australia is celebrating the Amarok’s unique balance of V6 capability and exceptionally refined drive experience, in a new campaign via Bernbach, part of Omnicom.
The hero film is directed by Good Oil’s Torstein Bjørklund.
“Everyone recognises a ute needs to be tough. What truly sets the Amarok V6 apart in such a competitive segment is the way it feels on the road,” said creative director Steve Hey.
“This campaign brings that superior drive experience to life, delivered with a distinctly Volkswagen perspective.”
Creative director, Anna Paine said nobody wants to turn up to a wedding looking worse for wear.
“Fortunately, if you arrive in an Amarok, the exterior might show signs of a serious off-road challenge, but you certainly won’t,” said Paine.
Bernbach is the global bespoke agency exclusively for Volkswagen Group and is in recognition of DDB co-founder Bill Bernbach.
The Volkswagen Group Australia relationship will continue exclusively at Bernbach, which is part of the Omnicom family.
"When we noticed one of Australia’s toughest utes had vanity mirrors, that obviously needed to be explored,” said creative director, Owen Bryson.
The Amarok hero film launches this week, and includes a national rollout across digital, social, out-of-home and radio channels.
“Amarok has always delivered the toughness Australians expect from a V6 ute, but more drivers are now looking for vehicles that seamlessly support both work and lifestyle,” said Volkswagen commercial vehicles head of marketing & product, Michelle Rowney.
“This campaign speaks directly to those customers: people who want capability, without compromising on drivability or a premium feel.”
Credits:
Volkswagen Commercial Vehicles:
Nathan Johnson: Director
Michelle Rowney: Head of Marketing & Product
Jack Jameson: Marketing Communications Manager
Michael Cenci: Product Manager
Bernbach, part of the Omnicom family
PHD Media
Production Partners:
Good Oil: Production Company
Torstein Bjørklund: Director
ARC: Post Production
Studio Tonic: Music and Sound
