Including camera upgrades.
Vodafone is emphasising its network credentials with the release of the iPhone 17 Pro in a campaign via Thinkerbell.
The iPhone 17 Pro includes upgrades to its camera system.
“iPhone 17 Pro helps Australians capture the world in incredible detail, and this insight became the creative platform for our campaign,” said Vodafone head of brand and marketing Lisa Cronin.
“It’s playful but it’s doing some serious work beneath the surface to drive acquisition and showcase Vodafone’s expanded mobile network.
“We’re excited to bring this launch to life with Thinkerbell and Apple, and for customers to experience iPhone 17 Pro on Vodafone’s new and improved mobile network.”
The campaign includes a teaser, hero feature as well a suite of bespoke social edits that highlight other improved features such as durability, battery life and form factor.
“When your diary includes meeting invites like ‘LEPRECHAUN DISCUSSION,’ you know you’re working on ‘one of the good ones’,” said Thinkerbell head creative tinker Zander Williment.
“We’ve very much enjoyed applying our Measured Magic to the Vodafone and Apple brands.
“Shoutout to all our talented partners who helped bring this idea to life. Now go get yourself a shiny new iPhone.”
Credits:
Clients: Vodafone & Apple
Agency: Thinkerbell
Production: Scoundrel
Sound: Smith & Western
Postproduction: ARC
Prosthetics & Costumes: ScareCrew Studios
Stills & Photography: Louis & Co.
Media Agency: Starcom
