Samsung Galaxy S26.
Vodafone Australia has decided the first thing you should do with a new phone isn't photograph your breakfast, it's shoot a sweaty, once-in-a-lifetime gig with a musical icon in a campaign via Howatson+Company.
"First Night Only is about throwing our customers straight into the kind of moments phones are made for; live music, raw energy and nights you’ll want to remember,” said TPG Telecom group CMO, Bec Darley.
The launch kicked off with the Samsung Galaxy S26 at Dead Set in Darlinghurst, with musician Genesis Owusu.
Influencers like Ayesha Madon, Tara Chandra, Ethan Lazarov and Angela King were among those capturing the night.
"Vodafone’s First Night Only is about culture and intimacy. The type that only happens in an underground punk bar,” said Howatson+Company CCO Gavin Chimes.
“We wanted to give people real, repeatable moments in places that matter to them. Because those are the experiences that stick, in your memory and your camera roll."
Credits
Vodafone
Group Chief Marketing Officer, TPG Telecom: Bec Darley
Head of Brand and Marketing: Lisa Cronin
Marketing Lead, Devices: Kate Size
Senior Brand and Marketing Manager: Niharica Bawa
Marketing Manager: Molly McGrath
Howatson+Company
Chief Executive Officer: Chris Howatson
Chief Client Officer: Katherine Chen
Senior Account Director: Juliet Loneragan
Senior Account Manager: Beth Tootill
Executive Strategy Director: Katharina Vassar
Chief Creative Officer: Gavin Chimes
Deputy Chief Creative Officer: Richard Shaw
Senior Art Director: Jack Close
Senior Copywriter: Zak Hawkins
Chief Design Officer: Ellena Mills-Stainer
Head of Design: Trent Michael
Design Director: Freya Smith
Designer: Jason Nguyen
Studio Lead: Simon Merrifield
Finished Artist: Grant Ashman
Head of Production: Holly Alexander
Producer: Ella Ainslie-Bellak
Head of Post Production: King Yong
Senior Editor: Mark Broome
Content Manager: James Millynn
Group PR & Influencer Director: Michael Rossiter
PR Senior Account Executive: Grace Powers
PR Senior Account Executive: Isla Watson
Photographer: Tim Kindler
Artist: Genesis Owusu
Lighting: Alex McCoy Color Blind
Venue: Deadset
Production Assistant: Alex Goodhew
Music supervision: Level two
