Unskippable? No - you'll want to skip this ad.
Virgin Mobile Australia has launched The Long Hold, a 20-minute ad that encourages viewers to scroll (or skip) through the stages of the video.
With the familiar elevator music tone, the ad simulates being on hold - something I'm sure everyone can relate to thanks to telco companies.
It's a slightly strange one - with a bearded hipster playing guitar, a pregnant lady, a Sia wannabe and a man playing the triangle.
Props if you can sit through the whole thing.