The work targets a younger, tech savvy audience who typically have smaller gardens and lawns.
Victa has rolled out a campaign to strengthen its position as Australia’s leader in the power garden tools category.
Created by Sponge Agency, the push builds on the brand’s platform ‘Rediscover Lawn Joy’ which launched last August.
The 30-second spot features a couple dancing with joy while using the manufacturer’s latest tools, including a mower, line trimmer, hedge trimmer and blower.
The work targets inner-city dwellers and is complete with a bright signature blue branding to represent the company in line with the needs of modern day living and reflect the changing nature of today’s property market.
The work rolls out across social and TV.
Laura Clarke - Marketing Manager, Turf and Consumer Products Group
Mark Sykes and Cec Parnell - Sponge creative team
Lufe Siqueira - Director
Joseph Macedo - DOP
Johnny Simon - Agency Producer
Shirley Brown - Sponge Strategic Director
Hannan Hanna - Account Director