Exclusive VEGEMITE VEGEMITE jars.
VEGEMITE has announced their newest brand ambassador, the teen sprinter Gout Gout in a campaign via Thinkerbell.
“VEGEMITE has long been fuel for Aussies who give their all, powering minds and bodies with its Vitamin B goodness. Partnering with Gout Gout was a perfect fit,” said Bega head of marketing - spreads water and Ice, Mary Stafford.
“His bold, unstoppable energy, passion and grit reflects the same Aussie spirit that VEGEMITE has always been about.”
The partnership kicked off with a secret release of VEGEMITE VEGEMITE jars in stores nationwide as a nod to the sprinter’s name.
The campaign launched in film and OOH.
Gout Gout was gifted a gold and diamond VEGEMITE toast necklace.
“There was only one way to announce this mitey new partnership,” said Thinkerbell executive creative tinker, Jonny Rands.
Credits
Creative, earned & production: Thinkerbell Thinkerbell
Client: VEGEMITE VEGEMITE (Bega)
Media agency: Starcom Starcom
Director & Photographer: Andy Diprose Andy Diprose
