V gives Turnbull and Shorten an energy hit

29 June 2016
 

Creative Agency: Clemenger BBDO (Sydney)

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V Energy is attempting to make the party leaders a little bit funnier, with a little bit better policies ahead of the election.

V energy has turned its attention to the leaders of the Labor and Liberal Party ahead of the 2 July election this weekend.

Following its series of ads using the slogan 'The massive hit that improves you a bit' it has created the 'Vlection' to get younger people interested in the election adn is giving the leaders a jolt of energy. 

It's taken to social media with daily tweets and video clips featuring the characters Shorto and Malc to make the leaders more “relevant and entertaining”.

 The content can be followed on Twitter using @Malc_with_a_V and @Shorto_with_a_V adn on V's Facebook page.

 The launch video has been seen 150,000 times so far

Credits: The Kitchen Table (Part of Clemenger Sydney)

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