“We wanted to capture the kind of energy that doesn’t spike – it flows.”
V Energy has partnered with Thinkerbell to launch V Riise, its range of slow-release energy drinks.
V Riise's slow-release energy technology designed to provide longer-lasting, smoother energy to help people maintain focus throughout the day.
“We wanted to capture the kind of energy that doesn’t spike – it flows. V Riise isn’t about the rush, it’s about the rhythm, so lucky it’s got a banger track to go with it,” said Sesh Moodley, executive creative tinker at Thinkerbell.
Mariko Inoue, director of V Energy, said this is an “exciting development” for the brand.
“V Riise was developed in response to a clear consumer need for a more sustained energy. The research shows that two thirds of people experience energy dips throughout the day and are seeking products that meet their energy needs,” Inoue said.
The creative is now rolling out across TV/BVOD, cinema, social, online, out-of-home and shopper in Australia and New Zealand.
Credits:
Creative agency: Thinkerbell
Client: Suntory Oceania
Director: James Chappell
Production/Post production: Clockwork Films
CGI Elements: Heckler HQ
Music Composition and Sound: Electric Sheep Music
