Production: @ Radical Media
Football Federation Australia plans to excite fans and promote Australia’s involvement in the 2010 FIFA World Cup with its “Unleash” campaign.
Created by Lowe Sydney the emotive rallying cry will build momentum in the lead up to the Socceroos’ first World Cup match against Germany on 13 June and throughout the event.
The first stage of the ad campaign is delivered through television and print, focusing on the players’ skills, motivations and personal fears.
The work features some of the biggest names in Australian football including Tim Cahill, and Luke Wiltshire and introduces potential future stars David Carney and Carl Valeri.
To find out more about the Socceroos campaign, read today's AdNews [21 May 2010, page 5].
