Supporting retired Australians.
UniSuper is highlighting real stories of Australians after work in a retirement mentorship campaign via ATime&Place.
“We wanted to show that retirement isn’t a full stop and our members prove that every day,” said UniSuper head of marketing Leah Mackenzie.
“From flying planes to training ducks to playing in rock bands, their stories are full of purpose and energy.
“RetireMentors is about allowing people to imagine their own next chapter and feel confident stepping into it.
“ATime&Place have done a fabulous job bringing these stories to life as we continue to shift the stigmas around retirement.”
It is the second campaign ATime&Place has created for UniSuper since winning the account in late 2024.
The campaign is live across digital, social and owned channels.
“Working with UniSuper has taught us that it’s not just wealth you need to accumulate to feel ready for retirement, it’s knowledge,” said ATime&Place executive creative director Charles Baylis.
“RetireMentors is one more way we’re helping bring that knowledge to people.
“And while we’d love to take all the credit, the real stars are the members who agreed to share their experiences, inspiring and educating Australians on what a good retirement looks like and how to get there.
“We hope these stories resonate with Australians everywhere and help them feel more prepared, and more excited, about what’s ahead. I know I am.”
Credits
Client: UniSuper
- Chief Marketing and Growth Officer: Dani Murrie
- Head of Marketing: Leah Mackenzie
- Manager, Marketing Strategy & Activation: Mark O’Brien
- Manager, Creative & Creative Director: Dave Buttigieg
Agency: ATime&Place
- Chief Creative Officer: Matt Lawson
- Executive Creative Director: Charles Baylis
- Copywriter: Andy Matthews
- Executive Producer: Marlese Byfield
- Producer: Hannah Cleary
- Head of Realisation: Rob Weir
- Managing Director: Adrian Mills
- General Manager: Britt Rigoni
- Head of Strategy: Sally Denniston
- Account Manager: Evelyn Dalton
Production:
- Kilogram Director/DOP: Nick Rieve
- Kilogram DOP: Lachie Argy
- Underwater DOP: Stefan Jose
Post Production:
- Colourist: Dan Stonehouse – Crayon
- Online Editor: Adrian Katz
- Sound Studio: Squeak E Clean
- Sound Producer: Ceri Davies
- Sound Engineer: Dee Gjedsted
