The cleaning product is advertising after almost two decades of silence.
Unilever cleaning product Jif has released a new campaign which claims to be targeting a younger audience. Titled 'End BBQ Neglect' the campaign is aiming to revitalise the product.
Zoo Group ECD, Paul Bruce says he feels that it “moves away from the traditional spin used to sell household cleaning products”.
The ad is the work of young agency Zoo Group Sydney, and will run across broadcast, digital and social. This is Jif's first Australian campaign in 19-years.