UNICEF Australia says 'Climate Change Is Changing Childhood' via Howatson+Company

22 November 2023

Creative Agency: Howaston+Company
Media Agency: Howaston+Company

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"Children and young people will carry the greatest burden of climate change in years to come, but are the least responsible."

A child born today will experience, on average, seven times as many heat waves, two times as many bushfires and nearly three times as many droughts, crop failures and river floods as their grandparents, according to UNICEF's Children's Climate Risk Index.

To highlight this issue and show how they will always be there to support children in need, UNICEF Australia has launched a new film showing how childhood has changed over the years, set to Radiohead's 'No Surprises', which the band generously donated. 

Libby Hodgson, deputy director at UNICEF Australia, said children and young people will carry the greatest burden of climate change in years to come, but are the least responsible.

"It poses an unprecedented threat to the health, nutrition, education, development, survival, and future potential of all children," she said. 

“As a 100% donor-funded organisation, UNICEF Australia calls for support to ensure we can continue to always be there before, during and after climate emergencies and safeguard children's futures through our child-centred climate advocacy work.”

Scott Zuliani and Harriet Ronn, creative directors at Howatson+Company, said it's been a privilege to work with UNICEF Australia to help protect something as important as childhood.

"It's our hope this campaign will change the way Australians see climate change, making them aware of the impact it is having on children globally right now," said Zuliani and Ronn. 

The campaign launches ahead of COP28 - the 2023 United Nations Climate Change Conference - which commences Thursday, November 30 in Dubai, where UNICEF Australia will be speaking and raising the voices of young people.

The campaign covers brand and donation-driving comms across OOH, BVOD, digital and social.



Client: UNICEF Australia 

Deputy Director: Libby Hodgson

Head of Brand: Gemma Hill 

Head of Individual Giving: Alana Cordukes & Nikola Sarbinowski 

Content Manager: Maryanne Seabra 

Marketing Specialist, Acquisition: Balajee Chellamuthiah Raju & Linda Carlson 

Paid Media Manager: Jack Gailer 


Media agency: Howatson+Company 

Creative agency: Howatson+Company 

Founder + CEO: Chris Howatson

Executive Creative Director: Gavin Chimes 

Head of Production: Holly Alexander

Creative Directors: Harriet Ronn, Scott Zuliani 

Senior Editor: King Yong

Associate Design Director: Reece Lawson 

Planning Director: Georgia Pritchard 

Managing Partner: Kristie Thistlethwaite 

Business Director: Georgia Price 

Chief Media Officer: Sasha Smith

Investment Director: Jamie Nelson

Digital Director: Bill Luu

Search Director: Anthony Damiano

Digital Manager: Rajat Sheth

Digital Manager: Jeffy Thomas

Digital Manager: Shannen Ciar


Production Company: Finch 

Post Production: Heckler 

Executive Producer: Will Alexander 

Producer: Jess Walley 

Colourist: Fergus Hally 

Online Artists: Julian Ford + Maud Chapuis 

IO/Edit Assist: Daniel Page + Liam McConville

Music Supervisor: Anton, Trailer Media

Sound Studio: Heckler Sound

Executive Producer: Bonnie Law

Music Editor: Johnny Green

Sound Designer: Dave Robertson

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