"The future for women is now, and we can’t afford to wait any longer."
UN Women has released 'Equality: Our Final Frontier' via The Monkeys, part of Accenture Song, that calls on Australians to examine the timeline for gender equality.
“Equality: Our Final Frontier”, is an animated film that depicts a woman leaving a protest march in 2022 and walking through a future that changes in every area except gender equality.
The film was directed by motion design director Jonny Kofoed from film collective Assembly, who used AI animation techniques to transform live action footage into animation, placing a real woman into an otherworldly, imagined future. Kofoed used existing and emerging technology, as well as real projections, to visualise the milestones humans are currently expected to reach before gender equality.
The campaign was created by The Monkeys, with support from UM and Edelman Australia, as well as Seven Network, Nine Network, Network 10, JC Decaux, Southern Cross Austereo, Mamamia, VM Cinema, oOh! Media, QMS, NOVA Entertainment, Running Boards, Hyped Media, Meta and TikTok.
UN Women Australia CEO Simone Clarke said: “In an age where technological advancements have unlocked the answers to some of the biggest challenges of our time, it's incomprehensible to me that gender equality ‘might’ exist somewhere in the future."
"The future for women is now, and we can’t afford to wait any longer. We need to Act Now and make gender equality a reality in OUR lifetime.”
Chief creative officer of The Monkeys, part of Accenture Song, Tara Ford said: “Providing some real- world reference points of advancements in technology and humanity shows just how absurd (and horrifying) it is to have gender equality pegged for even further into the future."
"Unbelievably it’s now predicted equality will not be seen for another four generations. We hope our campaign inspires action not just contemplation.”
Credits:
Client: UN Women Australia CEO: Simone Clarke Advisor: Sunita Gloster
Creative Agency: The Monkeys, part of Accenture Song
Group CEO and Co-Founder: Mark Green
Group Chief Creative Officer: Tara Ford
Group Chief Creative Officer & Co-Founder: Scott Nowell
Managing Director: Matt Michael
Chief Client Officer: Belinda Drew
Executive Creative Director: Barbara Humphries
Head of Innovation: Beth O’Brien
Copywriter: Lizzie Wood
Art Director: Katie Kidd, Aicha Wijland
Business Director: Lisa Zimpel
Senior Business Manager: Isabella Chidson
Planning Director: Charlotte Marshall
Social Strategist: Charlotte Goodsir
Head of Production: Penny Brown
Senior Producer: Kaija Wall
Producer: Cathryn Cooper
Executive Digital Producer: Tamara Wohl Designer OOH & Social: Eva Godney, Mel Watson & Eimear Moroney
Creative Solutions Lead: Emma Moore
Production Company: FINCH
Director: Assembly, Jonny Kofoed
Executive Producer: Assembly, Jane Oak
Managing Director: Corey Esse
Executive Producer: Loren Bradley
Producer: Duncan Bernard
Music: Rumble Studios
Composer: Adam Moses
Music EP: Michael Gie
Sound Design: Massive Music
EP/MP: Kat Aquilla
Sound Engineer: Abby Sie & Simon Kane
Media Agency: UM
PR Agency: Edelman
