UN Women's 'Equality: Our Final Frontier' via The Monkeys

27 June 2022

Creative Agency: The Monkeys, part of Accenture Song

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"The future for women is now, and we can’t afford to wait any longer."

UN Women has released 'Equality: Our Final Frontier' via The Monkeys, part of Accenture Song, that calls on Australians to examine the timeline for gender equality.

“Equality: Our Final Frontier”, is an  animated film that depicts a woman leaving a protest march in 2022 and walking through a future that changes in every area except gender equality.

The film was directed by  motion design director Jonny Kofoed from film collective Assembly, who used AI animation techniques to transform live action footage into animation, placing a real woman into an otherworldly, imagined future. Kofoed used existing and emerging technology, as well as real projections, to visualise the milestones humans are currently expected to reach before gender equality.

The campaign was created by The Monkeys, with support from UM and Edelman Australia, as well as Seven Network, Nine Network, Network 10, JC Decaux, Southern Cross Austereo, Mamamia, VM Cinema, oOh! Media, QMS, NOVA Entertainment, Running Boards, Hyped Media, Meta and TikTok.

UN Women Australia CEO Simone Clarke said: “In an age where technological advancements have unlocked the answers to some of the biggest challenges of our time, it's incomprehensible to me that gender equality ‘might’ exist somewhere in the future."

"The future for women is now, and we can’t afford to wait any longer. We need to Act Now and make gender equality a reality in OUR lifetime.”

Chief creative officer of The Monkeys, part of Accenture Song, Tara Ford said: “Providing some real- world reference points of advancements in technology and humanity shows just how absurd (and horrifying) it is to have gender equality pegged for even further into the future."

"Unbelievably it’s now predicted equality will not be seen for another four generations. We hope our campaign inspires action not just contemplation.”


Client: UN Women Australia CEO: Simone Clarke Advisor: Sunita Gloster 

 Creative Agency: The Monkeys, part of Accenture Song 

Group CEO and Co-Founder: Mark Green 

Group Chief Creative Officer: Tara Ford 

Group Chief Creative Officer & Co-Founder: Scott Nowell 

Managing Director: Matt Michael 

Chief Client Officer: Belinda Drew 

Executive Creative Director: Barbara Humphries 

Head of Innovation: Beth O’Brien 

Copywriter: Lizzie Wood 

Art Director: Katie Kidd, Aicha Wijland 

Business Director: Lisa Zimpel 

Senior Business Manager: Isabella Chidson 

Planning Director: Charlotte Marshall 

Social Strategist: Charlotte Goodsir 

Head of Production: Penny Brown 

Senior Producer: Kaija Wall 

Producer: Cathryn Cooper 

Executive Digital Producer: Tamara Wohl Designer OOH & Social: Eva Godney, Mel Watson & Eimear Moroney 

Creative Solutions Lead: Emma Moore 

 Production Company: FINCH 

Director: Assembly, Jonny Kofoed 

Executive Producer: Assembly, Jane Oak 

Managing Director: Corey Esse 

Executive Producer: Loren Bradley 

Producer: Duncan Bernard 

 Music: Rumble Studios 

Composer: Adam Moses 

Music EP: Michael Gie 

 Sound Design: Massive Music 

EP/MP: Kat Aquilla 

Sound Engineer: Abby Sie & Simon Kane 

 Media Agency: UM 

PR Agency: Edelman



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