New TV campaign from Danone's Ultimate Greek Yoghurt has people speechless.
So it turns out there are literally no words to describe the taste of Danone's Ultimate Greek Yoghurt.
The yoghurt brand has launched its first campaign in Australia, with 30-second and 15-second TV spots appearing on the air last Sunday.
The ad created by Havas Worldwide Melbourne simply showcs people enjoying the yoghurt, with their satisfied smiles surrounded by quotation marks.
The message: the satisfaction in enjoying the product speaks for itself.
“Danone Ultimate Greek has been flying off the shelf for one very good reason, it tastes damn good.Havas Worldwide Melbourne's senior planner, Peter Pippen, said.
"This campaign was always about bringing this fact to life in a simple, relatable way. We've all been left speechless by great food."
ECD: Paris Giannakias / Chris Johnson
Copywriter: Taryn Bosen
Art Director: Laura Brown
Agency Producer: Monique Pardavi
Director: Tracey Rowe
Production Company: PhotoPlay Films
Producer: Bonnie Fay
Senior Planner: Peter Pippen
Group Account Director: Mat Crompton
Senior Account Manager: Torin Didenko