Directed by 3&7’s Steve Ayson.
UberEats has turned singer The Kid LAROI to The Man LAROI in a campaign via Special.
The campaign was directed by 3&7’s Steve Ayson.
“Year after year, Uber’s Get Almost Almost Anything platform keeps pushing its ‘be careful what you wish for’ humour further,” said Special regional group creative directors, Peter Defries and Alan Wilson.
“This time, the challenge was evolving it through a distinctly Aussie lens. That’s what made The Kid LAROI such a perfect fit: Australian to the core, and someone who didn’t just get the dark humour, but fully committed to it… even if it meant breaking a hip on stage.”
The campaign launched February 2 and will run across TV, BVOD, OLV, YouTube, Meta, Snapchat, TikTok and digital audio.
“Get Almost, Almost Anything has become one of our most distinctive brand platforms, and this latest chapter pushes it further through humour and cultural relevance,” said Uber ANZ’s head of marketing, Nicole Bardsley.
“The Kid LAROI brings an unmistakable energy to the story, helping us highlight the breadth of Uber Eats in a way that’s entertaining and memorable.”
CREDITS
Uber Eats
Senior Director, Head of International Marketing, APAC, EMEA, LATAM: Lucinda Barlow
Head of Marketing, ANZ: Nicole Bardsley
Brand Marketing Manager: Holly Dover
Global Head of Creative & Brand: Danielle Hawley
Global Creative Director, APAC: Adam Ledbury
Communications Manager ANZ: Joshua O’Connor
Media Lead, ANZ & Taiwan: Rob Maddison
Head of International Marketing Strategy: Josh Pickstone
Legal: Cameron Loughlin, Jessica Shao
Social Media Manager, ANZ: Haley Evirgen
Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Regional Group Creative Directors: Peter Defries & Alan Wilson
Lead Creatives: Lauren Regolini, Locki Choi, Garret Fitzgerald
Managing Director: Lauren Portelli
Team Lead: Laura Little
Senior Business Director: Charlie Keeble & Will Payne
Business Managers: Annabel Malouf & Wendy Hoang
Regional Executive Strategy Director: Celia Garforth
Strategy Director: Henry Bilson, Kellie Box
National Head Of Production: Tash Johnson
Senior Producer: Christina Wilmot
Senior Integrated Producer: Alyce Guy
Production Assistant: Ada Tuna
Head Of Design: Adam Shear
Designer: Cameron Morris
Production Company: 3&7
Director: Steve Ayson
DOP: Sam Chiplin
Producer: Allison Lockwood
1st AD: Emma Schofield
Art Director: Ruby Mathers
Makeup / Hair Stylist: Mat Hornby
Prosthetics: Odd Studios | Damian Martin, Mariel McClorey, Charlotte Johansen
Casting: Citizen Jane Casting - Natalie Jane Harvie
Post-Production: ARC
Editor: Jack Hutchings
Executive Producer - Daniel Bradford-Fry
Senior Producer: Sally Quade
VFX: BLOCKHEAD VFX
Creative Director: Nigel Mortimer
VFX Supervisor: Stefan Coory
Executive Producer: Charlotte Plowman
Senior Producer: Rachael Trillo
Senior Producer: Laura Noonan
Audio Post Production: Rumble Studios
Sound Design and Mix: Tone Aston, Daniel William, Dexter Cave
Executive Creative Producer: Michael Gie
Audio Producer: Irene Kakopieros
Music: Baby I’m Back
Artist: The Kid LAROI
Music & Talent Licensing: Mayflower Entertainment
Social
Director: Charles Grant
Producer: Steph Wilkinson
Production Manager: Ada Tuna
Social Edit: Monolux
1st AC: Darren Mak
Digi Op: Matty Patek
Gaffer: Mirco Guidon
Sound: Dylan Frost
Props Stylist: Cloe Jouin
Media Agency: EssenceMediacom
Retail Agency: RX
Talent Management: Mayflower Entertainment
