Jim 'Courier' Courier.
Uber Eats has swapped Tennis player-turned-commentator Jim Courier’s career to a courier in a campaign via Special.
“Uber Eats has done so much amazing work around the tennis, so we felt the pressure to find a new way in, but it turns out there was an idea that had been hiding in plain sight all along!” said Special group creative directors, Sian Binder and Lea Egan.
“Mockumentary seemed like the right approach to tell the true-ish story of Jim Courier, courier, and his surprising, yet not surprising, post-tennis career move.”
Tennis player and commentator Todd Woodbridge appears, sharing the backstory of Jim Courier's career move.
Pat ‘Rafter’ is also seen paddling down the Yarra.
“It’s hard to believe it took us this long to connect one of the most recognisable names in tennis with what we do every day. There really is something in a name,” said Uber and Uber Eats ANZ marketing manager, Rebecca Maccioli.
“This campaign is playful and a little cheeky, while still showing fans that Uber Eats is about far more than meals - you really can get almost, almost anything delivered during the tennis.”
The wider campaign launched on broadcast TV and BVOD on January 18 and runs through to January 31, supported by OLV, OOH and social assets running across TikTok.
“The tennis is such a special moment every year - it’s where we get to have a bit of fun with the brand and connect with fans outside of the court,” said Uber and Uber Eats ANZ head of marketing, Nicole Bardsley.
“Reuniting Jim, Todd and Pat allowed us to build on the equity of previous years while pushing the ‘Get Almost Almost Anything’ platform forward in a way that feels entertaining, distinctive and unmistakably Uber Eats.
“We can’t wait for Aussies to see it and have a laugh along the way.”
CREDITS
Uber
Special
Lindsey Evans & Cade Heyde, Partner/CEO
Julian Schreiber & Tom Martin, Partner/CCO
Peter Defries & Alan Wilson, Group Creative Directors, Uber APAC
Sian Binder & Lea Egan, Group Creative Directors / Lead Creatives
Eliza Smith & Harry Roth, Social Creatives
Lauren Portelli, Managing Director
Rachel McEwen, Team Lead
Will Payne, Senior Business Director
Tamara Young, Senior Business Manager
Celia Garforth, Regional Executive Strategy Director
Henry Bilson, Strategy Director
Tania Jeram, Executive Producer
Lucy Whirledge, Social Producer
Jake Ward, Social Director
Nick Lilley, Head of Stills
Di Williams, Stills Producer
Adam Shear, Head of Design
Cameron Morris, Designer
John Rivera, Finished Artist
Jen Bailey, Finished Artist
