Directed by Good Oil’s Adam Gunser.
Uber Eats is putting a twist on the Uber Eats doorbell chime in a campaign via Special and Essencemedicom.
“Creating a platform to unite the breadth of deals on offer was a chance to spotlight some truly impressive value - made even more entertaining by using swearing as a creative device,” said Uber Eats ANZ marketing lead, growth and engagement, Margot Deltour.
“It’s a playful way to show how surprisingly good the deals can be.”
The film was directed by Good Oil’s Adam Gunser.
“Retail doesn’t have to be boring, and you don’t need to shout to be heard, especially in a market already full of shouty campaigns,” said Special group creative director Alan Wilson.
“So, in true Aussie and Kiwi fashion, we’re swapping shouting for swearing, because we feel that’s the kind of honesty we find entertaining.”
CREDITS
Client: Uber Eats
Nicole Bardsley, Head of Marketing, Uber and Uber Eats ANZ
Margot Deltour, Marketing Lead Growth and Engagement, Delivery ANZ
Adam Ledbury, Creative Director, Uber and Uber Eats APAC
Tom Walter, Brand Marketing Strategy, Uber and Uber Eats APAC
Creative Agency: Special
Lindsey Evans & Cade Heyde, Partner/CEO
Julian Schreiber & Tom Martin, Partner/CCO
Peter Defries & Alan Wilson, Group Creative Directors, Uber APAC
Sophie Aitken & Matt Aitken, Creatives
Lauren Portelli, Managing Director
Rachel McEwen, Team Lead
Charlie Keeble, Business Director
Fabrizia Violante, Business Director
Alicia Aguilera, Business Director
Celia Garforth, Regional Executive Strategy Director
Heather Sheen, Group Strategy Director
Kellie Box, Strategy Director
Mahima Silwal, Strategist
Jo Howlett, Integrated Producer
Nick Lilley, Head of Stills
Di Williams, Stills Producer
Adam Shear, Head of Design
Cam Morris, Designer
John Rivera, Finished Artist
Jen Bailey, Finished Artist
Production Company: Good Oil
Director: Adam Gunser
EP: Juliet Bishop
Producer: Claire Richards
Casting: Peta Einberg
DP: Crighton Bone
Prod Designer: Arabella Lockhart
Editor: Mark Burnett
Post-Production: The Editors
Sound: Rumble
Media Agency: EssenceMediacom
Owned Channels & CRM: RX
