With new Ubank features.
Ubank brings to life the invisible stresses of modern money management in a campaign via Infinity Squared.
The campaign coincides with the launch of a number of new Ubank features, including a Bills account and Bill Planner.
“At the heart of this campaign is a simple insight: The shift towards a cashless society has made money feel abstract and chaotic,” said Ubank chief customer experience officer Andrew Morrison.
“With subscriptions, automated payments and micro-transactions flying under the radar, we frequently hear from young Australians that they feel financially disoriented.”
The campaign is developed by Ubank’s in-house creative team alongside Infinity Squared.
“Lack of visibility is a huge barrier to young people succeeding with money,” said Morrison.
“Ubank products are designed to help customers to see their money clearly so they can find more ways to get ahead. It’s exciting to bring that to life.”
See Money Better, Do Money Better is now rolling out nationally across TV, online, outdoor and social channels.
“Infinity has been working directly with brands for more than 15 years now, and it’s great to see that approach becoming more commonplace,” said Infinity Squared executive producer Melanie Reardon.
“Collaborating closely with the in-house brand team at Ubank from the outset allowed us to move faster, stay aligned, and craft a campaign that works harder on screen.”
Credits
Client: Ubank
Campaigns & Content Director: Katie Chandler
Brand Growth Director: Nic Lloyd
Creative Director: Callam Hanks
Senior Producer: Rosie Parker
Copywriters: Henry Stafford & Jake Landa
Production Company: Infinity Squared
Director: Jesse James McElroy
Executive Producer: Melanie Reardon
Senior Producer: Henry Richardson
DOP: Aaron McLisky
Production Designer: Banjo Fitzsimon
H&MU Artist: Margo Regan
Wardrobe Stylist: Olivia Simpson
Post Production (Offline, VFX & Online Edit): White Chocolate — Chris Grocott
Editor: Josh Regoli
Music & Sound: Rumble Studios
Photography: Flint — Andreas Smetana
