Features a cast of women, spanning different ages, shapes, and ethnicities.
Triumph is inspiring women to move beyond external validation and instead celebrate their individuality and authentic style in a campaign via Awaken.
Awaken led the local production video and photography shoot and developed a suite of creative assets tailored for out-of-home retail environments and digital platforms, including Meta and YouTube.
The campaign will run for six months across Australia and New Zealand.
“It was such a joy to bring JUST LIKE YOU to life. We set out to capture authentic confidence; the kind that comes from being entirely yourself,” said Awaken head of creative, Amelia Morgan.
“The campaign celebrates real women in all their individuality, expressed through Triumph’s fresh, fashion-led direction.”
The shoot features a cast of women, spanning different ages, shapes, and ethnicities.
“Awaken has beautifully captured the spirit of Triumph’s JUST LIKE YOU campaign,” said Triumph head of marketing, Natalie Postruzin.
“Together we’ve created work that’s both stylish and purposeful, a reflection of real women today and the values that drive our brand.’
Creative Credits
Awaken
Amelia Morgan (Head of Creative)
Anna Martel (Production Assistant)
Triumph
Natalie Postruzin (Head of Marketing)
Natalie Rose (Marketing Manager)
Crew
Jarred Stedman (Photographer)
Jei Strolin, Makker (Videographer)
Tommy Keyes, Makker (Lighting)
Styling
Nicole Kae (Hair Stylist)
Brinley Mua (Make Up Stylist)
Morgan Fergusen (Prop and Wardrobe Stylist)
Models
Rachel Holm
Terri-Leigh Jacobs
Brittany Thomas
