Travel publisher We Are Explorers uses its voice for good

6 May 2020

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It has launched a tour directory as part of a wider multi-platform campaign, #ExploreYourBackyard.

We Are Explorers is using its powerful voice in the tourism sector for good.

The travel publisher is offering tour operators across Australia and New Zealand free six-monthly listings on its platform.

Reaching over one million Australians each month, the exposure gesture aims to support those who’ve been hit the hardest by both the COVID-19 situation and the tragic fire season.

Adventure operators across Australia and New Zealand are encouraged to contact the publisher to get involved.

“We’re in a position to help here, so we will. We all play a role in getting our industry back on its feet, and this is ours,"We Are Explorers founder Henry Brydon says.

The launch of the tour directory forms part of the publisher’s wider multi-platform campaign, #ExploreYourBackyard.

Launched to inspire Aussies to start dreaming about their first adventure when restrictions are lifted; to explore the incredible places within Australia and by doing so support local communities.

We Are Explorers has responded to the current COVID-19 challenges with optimism, working hard to keep their loyal audience entertained and hopeful.

It has just wrapped a successful social activation HomeGrown Adventures which saw everything from a lounge room surfing and indoor triathlons to nude abseiling and roof hiking.

Anticipating the strong shift towards domestic travel when restrictions are lifted, they’ve created the ultimate trip planning tool.

An online hub with nine dedicated destination pages that list over 1000 adventures and tours across Australia and New Zealand, from trekking Tassie’s iconic Cradle Mountain to chasing tropical waterfalls in far North Queensland, this list is honestly endless.

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