TransferWise taps Betoota Advocate in hidden fee crackdown

20 March 2018

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The Betoota Boys are back with branded content for Richard Branson-backed brand, TransferWise.

TransferWise has revealed its latest campaign targeting hidden money transfer fees, partnering with satirical news site Betoota Advocate to spread the message.

The campaign, called 'Win it Back', chronicles the "launch" of Betoota's European office in a bid to promote TransferWise's low international transfer fees.

In the spot, editors Clancy Overell and Errol Parker jump on a FaceTime conversation which concludes with a quick plug for the brand.

“Get onto this mob called TransferWise. They've got some of the lowest rates in the industry. Even a dumb bushie like you can use it mate, you'll be fine,” Parker says in a deadpan tone.

The Richard Branson-backed brand is also calling for Australian consumers to share stories about times they've felt ripped off by banks.

The company has launched the campaign off the back of independent research conducted by Capital Economics that found Australian consumers and business spent $3.9 billion on foreign currency, of which more than $3.1 billion was hidden in fees.

The Betoota Advocate launched its first branded content foray at the end of 2017, teaming up with superannuation fund Grow Super and Virgin Mobile.

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