Toyota has unveiled a new car made for the Aussie landscape: the all new Fortuner.
The campaign is by Saatchi & Saatchi and sees the agency take an extra slice of the lucrative Toyota account.
"The launch of Fortuner is one of the most exciting and important new car launches in recent times for Toyota," Saatchi & Saatchi said.
"It presents an exciting opportunity for consumers; a car that looks great and is hard at the core, in a segment where there are plenty of imitators."
The campaign will be rolled out across TV, outdoor, digital, print, sponsorship and cinema.