Launching the new GR Yaris.
Toyota Australia is launching the new GR Yaris in a campaign via HERO.
The multichannel campaign spans TV, BVOD, SVOD, cinema, digital, OOH and social, supported by gamified environments and a behind-the-scenes content series.
“We set out to capture the exhilaration that comes with a car and driver moving as one,” said Toyota Australia chief marketing officer Vin Naidoo.
“With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary.
“The film is our way of letting audiences experience that sensation for themselves, not just in what they see, but in what they feel, even though the stunts are out of the realms of possibility for everyday drivers.”
The campaign was shot in Williamstown and Parwan Ride Park and was directed by Sam Walker of Exit Films.
"You’d never need to push a performance car like the GR Yaris to its limits during everyday driving, but there’s comfort in knowing you could rather than needing it to,” said HERO executive creative director Shane Geffen.
“We’re proud to partner with Toyota and Exit to bring this insight to life in a bold and memorable way.”
Credits
CLIENT - Toyota Motor Corporation Australia
Vin Naidoo - Chief Marketing Officer
Anthony Nobile - Snr Manager, Brand Communications
Stephanie Naylor - Manager Communications – GR Brand
Suhailah O’Brien - Senior Brand Specialist – GR Brand
Abbey Harrington - Senior Brand Specialist – GR Brand
Alex Verduci - Brand Specialist
AGENCY - HERO
Shane Geffen - Executive Creative Director
Andrew Woodhead – Creative Director
Mitchell Sutton - Senior Art Director
Josh Campbell – Senior Copywriter
Kean Szczur - Senior Art Director
Roz Scrimshaw - Head of Production
Ken Chan - Head of Strategy
Dan Hickey – Head of Studio / Finished Art
Richard Hayes – General Manager
Gideon Nedas – Group Account Director
Annabel Ziegeler - Account Director
Issy Kelly - Senior Account Manager
PRODUCTION – Exit Films
Wilf Sweetland - Managing Partner
Alice Grant - Producer
Sam Walker - Director
Jeremy Rouse - DOP
Lucinda Thomson - Production Designer
Harry Dakanalis - Stunt Co-ordinator
PHOTOGRAPHY - Loveridge Productions
Natalie Loveridge - Producer
Easton Chang – Photographer
Joshua Stunell – Assistant Photographer
Easton Chang - Retouching
CASTING - Nick Hamon Casting
Megan D’Arcy - Casting Director
POST PRODUCTION – The Editors & ALT VFX
Eyvonne Carfora - Executive Producer
Caroline Macleod - Producer
Fergus Rotherham - Colourist
Bernard Garry - Editor
Online Artist - Heather Galvin
VFX Supervisor - Juri Bryan & Bryn Morrow
SOUND DESIGN: Rumble Studios
Liam Annert - Sound Engineer
Bec Ivanov - Producer
MUSIC: - Charmed I’m Sure
Chris Chalmers - Music Supervisor
Amyl & The Sniffers - HERTZ - Original music
MEDIA AGENCY – Spark Foundry
SOCIAL AGENCY - Havas Red
Joanne Ng - Group Account Director
Donna Flatman - Account Director
Paul Bradshaw - Videographer
