Media led by Spark Foundry Australia.
The Toyota HiLux is upgrading its technology, styling and capability in a campaign via Saatchi & Saatchi Australia.
In Australia’s heart, one name stands tall - HiLux. It’s tough, loyal, and ready for anything, just like man’s best friend,” said Toyota Australia chief marketing officer, Vin Naidoo.
“We know customers are going to be impressed with the styling and technology updates, and that the HiLux will continue to be an iconic Australian ute.”
With media led by Spark Foundry Australia, the multi-channel campaign rolls out across the summer on TV, OOH, digital, radio, in-store, and social, with further extensions to come.
“HiLux has earned a unique kind of loyalty in Australia. It’s not just a ute,” said Saatchi & Saatchi AU chief creative officer, Mandie van der Merwe.
“Its dependability has earned it a reputation as a part of people’s lives. With the new HiLux, we wanted to celebrate that loyalty and have a bit of fun with it.
“In our film, even the most loyal sidekicks ditch their owners for a ride in a HiLux. And honestly, Aussies will find it hard to argue with their taste.”
Campaign credits:
Client - Toyota Motor Corporation Australia
Senior Manager, Marketing Operations: Anthony Nobile
Manager, Communications - Commercial & Brand: Kylie Graham
Senior Brand Specialist: Kellie Burmeister
Agency - Saatchi & Saatchi Australia
Chief Creative Officers: Dave Bowman, Mandie van der Merwe, Avish Gordhan
Creative Director: Piero Ruzzene
Creative: Rosita Rawnsley-Mason, David Govier
Head of Design: Tod Duke-Yonge
Integrated Designer: Sophie Whitehead
National Director of Production: Michael Demosthenous
Senior Integrated Producer: Esta Lau
Chief Client Officer: Ben Court
Executive Planning Director: Joe Heath
Group Business Director: Zoe Kypros
Senior Business Director: Melanie Bunn
Business Manager: Charlotte Brasington
Business Executive: Georgie Menzies
Media - Spark Foundry Australia
TV Production Credits
Production Company - Finch
Director: Christopher Riggert
Managing Director / Executive Producer – Corey Esse
Executive Producer - Nick Simkins
Producer: Caroline David
DOP: Sam Chiplin
Casting – Felicity Byrne
Editorial- Offline – Arc
Editor: Jack Hutchings
Post-Production – Alt VFX
VFX Director/Founder: Col Renshaw
Post-Production Producer: Celeste Fairlie
Sound - Sonar
Stills production credits
Production Company – Photoplay
Photographer – Michael Corridore
Executive Producer – Alison Lydiard
Producer – Amanda Moore
Retouching – Prodigious
