What started out as a vision from two brothers has now evolved into a huge beer brand, and next in Toohey's evolution is new branding and a pale ale.
Lion brand, Tooheys has rolled out a video on Facebook which shows a new look Tooheys. The brand has a new logo and is rolling out a new pale ale as a homage to its heritage.
Watch the spot above for yourself.
Production Company: Infinity Squared
Director: Melvin J. Montalban
EP: Dave Jansen
Managing Partner: Tom Phillips
Business Director: Sam Warfield Smith
Senior Account Manager: Alex Budge
Producer: Amy Jarman
Creative / Designer: Chloe Yeung
DOP: Campbell Brown
Production Assistant: Gwendolyn Jimenez