Tipple takes One Small Step into national expansion

14 October 2019

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The local alcohol delivery start-up has partnered with One Small Step Collective as it prepares to expand across Australia.

Local alcohol delivery start-up Tipple has partnered with Melbourne-based creative and media agency One Small Step Collective (OSSC) in preparation for a comprehensive delivery zone expansion across Australia.

“We've spent the last few years building our technology and infrastructure to take us from the start up phase to scale up phase, ready to tap into the fast growing ultra convenience market," Tipple founder Ryan Barrington says.

The alcohol delivery market will continue to boom and grow in 2020.

In Fare 's 2018 report, nearly one in three Australians have used an alcohol delivery service in the past year. 34% out of convenience, 92% in the last 12 months, and 23% weekly.

“I know what it’s like to run a local independent bottle shop, which is why we have a super simple business model which is - good for partners, equals great for the customers," Barrington says.

"Through our platform, we empower the local retailer to access the on-demand delivery market."

John Williams, co-founder of OSSC, says the team is proud of the partnership.

"We are really excited to showcase a much-wanted service to Australians nationwide and establish a strong and personal brand experience for all customers and retail partners," Williams says.

Already available in Melbourne and Sydney, Tipple’s next zone expansion extends to Perth with a launch scheduled on November 1.

OSSC’s fully integrated offering has brought the brand strategy, communications and media into one place which Williams says allows the agency to "move quickly and support Tipple in their brand aspirations".

“If you run out of alcohol you want someone around to help you out," OSSC co-founder and creative director James Procter says.

"Tipple is a bottleshop in your pocket - they’re like friends with alcohol benefits”.

The national launch will be marketed through a highly targeted multi media campaign, and they’re not afraid to think outside the box.

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