This Young Gun is shootin' from the hip

9 October 2014
 

Creative Agency: Wieden & Kennedy

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Southern Comfort's "Young Gun" has major skills, he can make 12 drinks at once, whilst spraying the entire bar with lemonade.

Southern Comfort’s latest ad doesn’t feature accurate drink pouring, great dance moves or good hair. What it does feature is a dexterous bartender, slightly reminiscent of Napoleon Dynamite. He's pretty handy mixing drinks and he can use two guns at once. Soda guns.

Set in a saloon this “Young Gun” is meant to represent being comfortable with yourself and is the star of Southern Comfort’s third ad in its “Whatever’s Comfortable” campaign from Wieden + Kennedy, New York.

The ‘Young Gun’ advertising campaign will feature at Val Morgan cinemas from 9 October and will be supported with a digital campaign led by social media agency, Society.

Credits

Advertising Agency 
Wieden + Kennedy, New York    
 
Social Media Agency 
Society
 
Public Relations
Klick Communications 

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