The Skill Xchange enlists Murph the tradie to help subbies via ScienceFiction

28 September 2022

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A light-hearted how-to guide.

A construction industry network that enables subbies to find reliable gigs and businesses to find qualified subbies, The Skill Xchange (TSX), has revealed its first major campaign developed by independent advertising agency ScienceFiction.
Eden Spencer TSX CEO: “Given they’re no strangers to making educational videos, we instantly knew Garn Comedy would be the perfect fit to onboard Aussie builders and subbies with a light-hearted how-to guide of the network.”

Matt Arbon, creative partner, ScienceFiction:“Whilst we only launched the new Job Done platform in July, it’s already been an exciting few months as we expand into the Sydney market and this latest campaign will play an important role in both establishing the brand and driving sign-ups.”

The campaign is currently running across paid social, digital and OOH.


Client: The Skill Xchange
CEO: Eden Spencer
Agency: ScienceFiction
Founder & Creative Partner: Alex Davidson
Founder & Creative Partner: Matt Arbon
Strategy Director: Eaon Pritchard
Client Services Director: Steffi Arbon
Head of Design: Harry Antonakos
Garn Comedy
Director, Co-writer: Declan Evanson
Murph portrayed by Connor Evanson
Production Company: Eric Tom & Bruce
Creative Producer: Elisa Rojas

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