The Presets dip into user-generated lyric video

20 February 2019

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As part of a collaboration with Adobe Creative Cloud, fans of the The Presets receive the rare opportunity of being part of the band’s next video.

The Presets have called on Aussie creatives to help create the music video for their track ‘Tools Down’.

As part of a collaboration with Adobe Creative Cloud the band released a campaign, created by Bring, asking creatives across Australia and Asia to bring the lyrics to life for a unique, user-generated lyric video.

As well as having their work featured in the video, winners also win a signed copy of their artwork by band members Kim Moyes and Julian Hamilton.

“We are pumped to hand over the lyrics of Tools Down to creatives to help put together this lyric video,” the pair said.

“One of the most thrilling and rewarding aspects of our profession is watching other creatives add new depth and dimension to our music through visual art and design.”

The ‘Lyrical Masters’campaign was announced on the bands social media pages.

Bring creative director James Griffiths said putting the campaign together was “quite the journey”.

“Adobe really challenged us to think differently and we feel with Lyrical Masters we have created something pretty special,” Griffiths said.

“The campaign really encapsulates what Bring is all about – working closely with brands to find unique ways to engage youth through entertainment. It’s going to be incredibly exciting watching this one unfold.”

The video will be released early May 2019.

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