The latest campaign, 'We are human', focuses on the diversity of all Australians.
Australia and New Zealand’s leading online retailer, THE ICONIC, today launched its We Are Human Summer ‘19 campaign by celebrating its fourth annual runway show at The Calile Hotel in Brisbane.
Known for producing body-positive runways, THE ICONIC Summer Show ‘19 with love from Afterpay, marked the evolution of its traditional swimwear line-up to a showcase of both swim and ready-to-wear, highlighting that the Aussie summer isn’t just for everybody, it’s for everyone.
International supermodel, Halima Aden, opened the empowering show with her first Australian runway appearance, and was joined by a cast of incredible local Australian talent including Charlee Fraser (recently named Model of the Year at the 2019 Australian Fashion Laureate Awards), Samantha Harris, Bree McCann, Bruna Lapinskas, Nawal Sari, Isaiah Firebrace and Jackson Gallagher.
While THE ICONIC’s previous shows celebrated ‘self’ and ‘body love’, the introduction of ready-to-wear to its swim runway line-up paves the way for a more progressive and inclusive representation of what ‘the Aussie summer’ means to all of us across the country.
Alexander Meyer, Chief Marketing Officer for THE ICONIC, said:
“This year’s runway show is another milestone for THE ICONIC. We are so proud of our annual Swim runway shows, so when we thought about what our 2019 line-up would look like it dawned on us that the Australian summer means completely different things to different people, and a lot of the time it’s beyond just swimwear.
“As a progressive and daring retailer, evolving from Swim to a Summer Show to embody all iterations of the Aussie summer highlights our ongoing efforts to be the most inclusive retailer for all Australians.
"We have a responsibility to our customers to ensure everyone feels valued because, putting aside our perceived differences, we are all human and we want to celebrate this humanity in all of us."