New Halloween campaign for Fantastic Furniture via Connecting Plots.
This Halloween, Fantastic Furniture, along with guest judge Yvie Jones (Gogglebox and I’m A Celebrity Get Me Out Of Here), are on the hunt for Australia’s scariest sofas, encouraging Aussies to share their sofa horror story for the chance to win a $3000 lounge room makeover.
“Behind every purchase of Fantastic Furniture there’s a story,” says Will Dance, head of marketing.
"We wanted to use this Halloween season to have some fun and get people considering a sofa upgrade by turning their scary sofa story into a Fantastic one.”
The integrated campaign, created by Connecting Plots, aims to drive awareness of MyChoice, which gives customers 100+ fabrics and colours to choose from for their sofa, ottoman, occasional chair, cushion and bedhead. The campaign is being activated through PR, social, content and media partnerships with KIIS and Spotify.
The activity is supported by research into the scariest things Aussies have found under the cushions which reveals that almost half of us have come across something disgusting lurking there at some point, including mouldy food and dead insects.
To win, entrants must share a picture of their sofa horror story online at fantasticfurniture.com.au/scary-sofa-swap, or on Instagram using #scarysofaswap and tagging @FantasticFurniture.
The competition will run until November 8.